A bold exterior concept for an automotive showroom, turning the architecture itself into a confident, high-visibility brand experience by day and night.
Overview
Client
Auto El Fouad
Discipline
Environmental Design
Deliverables
Exterior Design, 3D Visualisation, Brand Application
Year
2026
The Challenge
Give a compact roadside showroom the presence and clarity expected of a premium automotive destination, with equal impact in daylight and after dark.
Our Approach
We used a sculptural black portal, rhythmic metal fins and disciplined signage to frame the vehicles and guide attention. Detailed day-and-night visualisations tested contrast, lighting and visibility before implementation.
The Result
A memorable facade concept that unifies architecture, signage and illumination—creating a stronger arrival moment and a clear visual anchor for the dealership.
3D Visualisation
Day and night exterior studies
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