Selected Work

Selected identities, campaigns and spaces shaped with strategy, craft and a sharp eye for detail.

Ahmed Fayez — Couture, Cut Into Every Detail
Brand Identity2026
01

Couture, Cut Into Every Detail

A refined fashion identity built around a bespoke AF monogram, a deep couture palette and a visual language designed to feel tailored at every touchpoint.

Brand IdentityArt DirectionCampaign
Layali Al Nagham — A Fragrance Identity With Resonance
Brand Identity2026
02

A Fragrance Identity With Resonance

A contemporary identity and packaging world for a fine-fragrance house, balancing Arabic character with a restrained international luxury aesthetic.

Brand IdentityPackagingArt Direction
Auto El Fouad — A Showroom Designed For Arrival
Environmental Design2026
03

A Showroom Designed For Arrival

A bold exterior concept for an automotive showroom, turning the architecture itself into a confident, high-visibility brand experience by day and night.

Exterior Design3D VisualisationBrand Application
Raqita — Botanical Care, Told Cinematically
Creative Campaign2026
04

Botanical Care, Told Cinematically

A product-led launch visual and motion piece that places Raqita’s hair treatment in an atmospheric botanical world of mist, texture and ritual.

CampaignMotionProduct Visualisation
El Mohandes Cars — Performance Framed After Dark
Advertising2026
05

Performance Framed After Dark

A dramatic automotive key visual combining showroom architecture, premium vehicles and clear promotional information in one high-impact composition.

CampaignArt DirectionCompositing
RIVO — Coffee With A Sense Of Takeoff
Social Campaign2026
06

Coffee With A Sense Of Takeoff

A playful social campaign that turns the familiar coffee break into a moment of escape, using aviation cues and crisp product-first compositions.

Social MediaCampaignCopy Direction
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