A refined fashion identity built around a bespoke AF monogram, a deep couture palette and a visual language designed to feel tailored at every touchpoint.
Overview
Client
Ahmed Fayez
Discipline
Brand Identity
Deliverables
Brand Identity, Art Direction, Campaign
Year
2026
The Challenge
Translate the intimacy and precision of made-to-measure fashion into an identity that could hold its own across garments, packaging and campaign imagery.
Our Approach
We paired an economical AF monogram with editorial typography, tactile materials and a tightly controlled burgundy palette. Every composition uses light, fabric and negative space to make the brand feel quiet, assured and unmistakably couture.
The Result
A coherent luxury system that moves naturally from embroidered details to retail packaging and image-led campaigns—giving the label a distinctive signature without overpowering the work itself.
Tell us where you want to go. We'll show you how to get there — faster, sharper and without limits.