A contemporary identity and packaging world for a fine-fragrance house, balancing Arabic character with a restrained international luxury aesthetic.
Overview
Client
Layali Al Nagham
Discipline
Brand Identity
Deliverables
Brand Identity, Packaging, Art Direction
Year
2026
The Challenge
Create a premium fragrance presence that feels culturally rooted while remaining clean, contemporary and versatile across product and retail applications.
Our Approach
We shaped an expressive Arabic-inspired monogram, set it against deep forest green and warm metallic accents, then carried the system through bottle, box and bag mockups with cinematic, material-rich art direction.
The Result
The result is a poised identity with a recognisable mark and a consistent sensory world—one that can introduce new fragrances while keeping the master brand immediately visible.
Tell us where you want to go. We'll show you how to get there — faster, sharper and without limits.